Things I have found interesting for the week commencing 12th August 2019 including:
China leading the way on solar
App install fraud, wot dat?
How Boston saved $5M using a school bus and algorithms
Why the TSA loved my recycled T-Shirt
Someone had a Gasly day 🏎
Insane sailing footage
China is Powered Now (sic), Solar power is now cheaper than grid electricity.
In a welcome development solar power has become cheaper than grid electricity across China, a development that could boost the prospects of industrial and commercial solar, according to a new study.
Projects in every city analysed by the researchers could be built today without subsidy, at lower prices than those supplied by the grid, and around a fifth could also compete with the nation’s coal electricity prices.
They say grid parity – the “tipping point” at which solar generation costs the same as electricity from the grid – represents a key stage in the expansion of renewable energy sources.
Here is the source from Carbon Brief.
App install fraud cost marketers $2.3B so far in 2019
Something that has absolutely happened to me, App Fraud is on the increase in 2019 and thanks to a study by Apps Flyer it turns out I’m not the only one.
App install fraud cost marketers $2.3 billion in the first six months of the year, per a study by AppsFlyer, a provider of mobile attribution and marketing analytics. The firm determined that 23% of non-organic app installs — downloads stemming from promotional activity — could be classified as fraudulent. App-install fraud happens when a fraudster generates a fake app download and takes credit for it.
I wonder if the rise in App install fraud has anything to do with the fantastic FB results… 🤨
All aboard the AI bus, and save $5M in the process
I’ve just come back from a couple of weeks in the US so a timely story. As common as Moms Apple Pie and the right to 💪’bare arms’ (the wife beater is popular in Florida as is the colt 45) is the famous yellow school bus, they are everywhere.
These school bus was first introduced in 1939 and have virtually been unchanged since. While they all look the same, the routes they travel on have grown infinitely more complex in the past 80 years, as the number of students, schools, and road systems grow and change.
The Boston Public School District held a contest to determine the best solution for busing around 25,000 students to school every day. The winning algorithm improved the efficiency of the routes in 30 minutes and saved them a cool $5M in the process.
A cool story how algorithms are taking over the world but smart routing and some freedom to innovate and be open minded can really improve lives and finances.
Rapanui proving the circular economy isn’t pointless
Ok, the eagle eyed would spot a circle related joke in my title, circles, no points, no? Ok, moving on as thanks to Rapanui I can finally comply with my daughters relentless pressure to be more green while looking like the coolest SOB around.
This is a bit of an old story as the dream team at Rapanui, (aka everyones favourite UK ethical clothing company), have been doing this for a while. However thanks to the rebirth of my shiny blog I can finally talk about it.
The first batch of repurposed clothing is now available to buy online and you should totally go and spend some hard earned cash this summer. Not only are you supporting a great endeavour you are going to feel like a million bucks as these T-Shirts are utter premium quality. I recently wore my shirt on a 9 hour flight to the US (jokes on you, I offset our carbon each year) and rather than looking like a dishevelled / jet lagged zombie a friendly TSA agent actually complemented me on its cool design (true story).
If you want to know more about the circular economy and the effort Rapanui are going to to prove you can run a business while having an ethical backbone, one of the founders Mart spoke on the Disruptive Environmentalist pod cast back in July but I just found the link!
Dr Marco has no chill
Poor old Pierre Gasly. Any driver, of almost any generation would struggle against Max. Even the pundits darling, Lewis ‘Blessed’ Hamilton is beginning to feel the pressure. Therefore its with a bit of surprise that Red Bull have decided to promote Alex Albon to the main team from Spa.
I am a big fan of Albon, I think he’s a great driver but so far he’s done less that Pierre in his short career in F1. I hope this isn't another case of Red Bull throwing someone into the deep end before they are ready.
Personally I would like to see a more experienced driver jump into the seat for a year, help Red Bull secure some valuable points and give Albon more time with his training wheels on. Maybe someone like Felix Da Costa, or JEV if he could be convinced, what about dropping the Hulk into RB for a season?
I’m also convinced the Torpedo AKA Kyvat has signed for Hass.
Here is a link to MotorSport.com about the story
Sail GP, F1 on water
On Sunday we popped to watch the Sail GP racing in Cowes, Isle of Wight. The speed of these boats is frankly insane. I’ll probably write up some comments in my newsletter.
If you were there you would have seen some fantastic (and frankly brave) helicopter photography. Well I found the footage, on YouTube, what a great event.
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